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"With Ekho serving as the foundation of our checkout and sales processing, we're more excited than ever about Maeving's future in the United States. Their scalable solution instills confidence in our ability to expand market coverage and bring our motorcycles to riders across all 50 states, all while ensuring a first-class purchase experience for our customers. Our partnership with Ekho will be pivotal in establishing Maeving as a household name among new and existing American riders."

Augustin Brajeux, U.S. General Manager

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About Maeving

Maeving is a British electric motorcycle manufacturer. They are recognized as the maker of the best-selling electric motorcycle in the UK. On the back of their success in Europe, they set their sights on U.S. expansion and partnered with Ekho to make their market entrance in 2024.

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Maeving press

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• Fully Charged Show: Meaving RM1S Review
• Wired: This affordable British city bike puts rivals on notice
• Cycle World: A stylish solution to the urban commuting question
• KTLA: Maeving RM1S Electric Motorcycle Launches in the US

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Maeving’s goals

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Having seen great success in the UK, Maeving was eager to expand into the U.S. market, aiming to offer a best-in-class online purchasing experience from the start while continuing to focus on crafting world-class motorcycles in the UK. Their focus was on continuing to offer a high-touch, direct-to-consumer experience, while navigating the regulatory and administrative complexities of compliantly and efficiently processing sales in a heavily regulated foreign market like the U.S.

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Problem — Scaling sales operations in the U.S. 

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As a foreign OEM, Maeving encountered several challenges in scaling its sales in the US, including:

• Efficiently navigating the regulatory landscape necessary to sell vehicles compliantly across the US
• Maintaining their focus on manufacturing and international distribution 
• Developing an efficient conversion flow for the pre-orders collected prior to the official launch
• Providing a seamless customer purchasing experience suited well for the titling and registration requirements in the US

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Solution — Ekho’s full-stack online vehicle Checkout

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Partnering with Ekho enabled Maeving to overcome these challenges and efficiently launch in the US market.

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"Partnering with Ekho allowed us to launch in the U.S. with a lean team and continue to stay focused on what we do best: building our brand and best-in-class motorcycles."

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Challenges solved by Ekho:

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• Maintaining a Lean Team: By leveraging Ekho's comprehensive Checkout and associated sales processing engine (end-to-end functionality, covering payments, financing, insurance, titling, and registration), Maeving was able to remain focused on their core competencies as an OEM.
• Speed to Market: Ekho’s seamless integrations enabled Maeving to go from a signed contract to its first Ekho-processed sale in just one month. This rapid deployment was critical in quickly establishing their brand and avoiding the typical delays associated with entering a new market.
• Key U.S. partnerships, out-of-the-box: By partnering with Ekho, Maeving was able to take advantage of critical relationships that Ekho already had - including retail vehicle financing with market-leading lenders.
• Lightning-fast Checkout: With Ekho’s optimized checkout, buyers are able to complete their purchase within minutes. What used to take hours at a traditional dealership—applying for financing, reviewing offers, filling out paperwork, and verifying insurance—can all be done online in just a few clicks, right after placing an order.‍
• Scaling with Ekho: Thanks to the success Maeving experienced with Ekho’s ability to convert buyers and process sales for their RM1 model, they confidently utilized Ekho’s Preorder, Checkout, and Buyer Portal modules to launch their flagship RM1S model, which they anticipated would generate even more interest. Their instincts proved correct, as Ekho’s system seamlessly managed a remarkable increase in sales volume over a six-month period following the RM1S launch.

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"The integration with Ekho not only simplified our U.S. launch but also further optimized our checkout funnel. We were very pleased with the conversion rate for our RM1S model pre-orders and it definitely has to do with Ekho’s slick Checkout and automated financing system."

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The Future — Using Ekho as a unified Sales OS online and in the showroom

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Looking ahead, Maeving plans to leverage Ekho as a unified sales platform, similar to Tesla’s online purchase experience, to support both online and in-person transactions. With confidence in Ekho’s ability to convert leads and process sales at scale in all 50 states and in different contexts (online while lying on the couch, and in-person while standing on the showroom floor), Maeving aims to lean on Ekho’s infrastructure to expand nationwide and establish itself as a household name in the US motorcycle market

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“Ekho’s longer-term vision resonates with Maeving, and aligns with our plans for further US expansion. We want their optimized Checkout process to be what gets buyers over the line in all retail contexts.”